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SBA Veteran-Owned • Founded 2020

Strategic Advisory
for Growth-Stage Companies

Aquae LLC partners with investor-owned and growth-stage companies in water, infrastructure, and environmental services to accelerate commercial integration, scale revenue, and drive EBITDA expansion.

Our Services About Maurice
20+ Years Executive Experience
M&A · Pre-Divestiture
Growth Strategy &
Post-Acquisition Integration Advisory Across the Deal Lifecycle
VOSB Certified
Tranquil waterway at dusk
AQUAE Strategic Advisory · LLC
Maurice Gutierrez
Maurice Gutierrez, MBA BS Chemical Engineering
VOSB Veteran Owned Small Business
About the Firm

Grounded in Engineering.
Driven by Commerce.

Aquae LLC was founded in 2020 by Maurice Gutierrez, a U.S. veteran and executive with over two decades of leadership spanning water infrastructure, environmental services, and technology-driven growth companies. The firm holds SBA Veteran-Owned Small Business certification.

Maurice brings a rare combination of chemical engineering fundamentals and executive commercial acumen. His career has encompassed senior roles in sales leadership, strategic business development, operations, and P&L ownership — giving Aquae a practical, hands-on perspective that distinguishes it from traditional advisory firms.

With deep familiarity in post-acquisition integration, recurring revenue model design, and exit-readiness strategy, Maurice works directly with executive leadership, private equity sponsors, and board stakeholders to build scalable, defensible businesses.

In addition to advisory engagements, Maurice serves as majority owner of Micro Clean Professional Services, a commercial and industrial services company — bringing operator-level experience to every client relationship.

What We Do

Advisory Services

Aquae delivers high-impact advisory engagements with a bias for execution. We embed alongside leadership teams to design systems, close capability gaps, and accelerate commercial performance — not just provide recommendations.

01
◈

CRM, Pipeline & Revenue Operations

Design and implement standardized CRM frameworks, pipeline stage definitions, KPI dashboards, and reporting cadence across multi-entity sales organizations to drive visibility and forecast accuracy.

02
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Pricing Governance & Margin Discipline

Implement deal review processes, pricing governance protocols, and approval workflows to reduce revenue leakage, protect gross margin, and instill commercial accountability at the field level.

03
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Recurring Revenue Strategy

Develop bundled revenue models combining capital equipment sales, service agreements, and long-term O&M contracts to increase customer lifetime value, reduce churn, and build predictable, defensible revenue streams.

04
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Growth Acceleration & Exit Readiness

Partner with executive leadership and investors on commercial due diligence preparation, growth story articulation, and operational readiness initiatives that drive enterprise value ahead of recapitalization or exit.

05
⬟

Market Expansion & Business Development

Structure geographic expansion strategies with disciplined business developer deployment models, territory design, and performance management systems tailored for regulated infrastructure and service markets.

06
⬡

Post-Acquisition Commercial Integration

Guide GTM alignment, sales team consolidation, and commercial process unification for portfolio companies following M&A transactions. Reduce time-to-value and protect revenue continuity during critical transition windows.

Sectors We Serve

Industries & Markets

Water treatment clarifier
Water & Wastewater Infrastructure
Secondary Clarification · Treatment Operations
Water & Wastewater→
Infrastructure Services→
Environmental Services→
Municipal & Utility→
Recurring Revenue Services→
Renewable & Clean Energy→

Portfolio Company

Aquae is majority owner of Micro Clean Professional Services — a commercial and industrial services company serving clients in Northern Nevada and beyond. This operational stake reinforces our operator-first advisory approach.

💧Water & Wastewater Infrastructure

From municipal utilities to investor-owned water systems, Aquae brings deep sector expertise in the full water cycle — treatment, distribution, collection, and reuse. We advise on commercial model design, operational efficiency, and growth strategy for technology providers, service companies, and platform builders serving this market.

🏗Infrastructure & Engineering Services

We support civil and environmental engineering firms, specialty contractors, and project development companies with growth strategy, market entry planning, and commercial capability building as they expand into new geographies and service lines.

♻️Environmental & Industrial Services

Remediation, waste management, industrial cleaning, and specialty environmental services companies benefit from Aquae's expertise in structuring recurring revenue agreements, scaling field service operations, and positioning for institutional investment or acquisition.

🔁Recurring Revenue Service Companies

Beyond water and environmental, Aquae serves any service business built on subscription, contract, or O&M-driven revenue models — helping leadership teams improve unit economics, reduce churn, and build the commercial infrastructure required to scale.

Get in Touch

Start a Conversation

Whether you're navigating a post-close integration, building toward an exit, or looking to unlock commercial performance, Aquae brings the experience and directness to move quickly and create real impact.

Engagements are tailored to your stage, structure, and objectives. We work on a project, retainer, or fractional basis depending on what creates the most value.

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Email info@aquaellc.com
📍
Location Reno, Nevada — Serving clients nationally
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